Klickberater: Interactive digital advisor that provides personalized product and service information
Industry
Marketing
Location
Neumarkt, Germany
Timeline
8 months
Klickberater is an interactive digital advisor that revolutionizes customer experiences by delivering user-friendly and personalized information about products and services.
The challenge
Klickberater is an innovative marketing application designed specifically for medium-sized companies that transforms customer experiences by providing interactive, user-friendly, and personalized product and service information. With its innovative approach, this application engages users in an interactive and tailored experience, delivering quick and targeted information based on their choices. The idea behind this platform is to empower entrepreneurs to revolutionize the way businesses connect with their customers, foster stronger connections, and drive business growth.
The solution
A comprehensive application solution that encompasses the development of a robust web application, including front-end, back-end, and database functionalities. Its standout feature is the drag-and-drop editor, empowering users to create personalized adverts in the form of widgets that seamlessly integrate into other websites. The editor provides a powerful yet user-friendly interface, allowing customization of every aspect of an advert, from the title to the background image. All changes are automatically saved, and with a simple click, users can preview the resulting widget. This all-in-one solution revolutionizes the process of creating personalized adverts, making them effortless and efficient while ensuring a visually captivating and engaging user experience.
One of the primary challenges we tackled during the development of Klickberater was creating a robust node-based drag-and-drop editor that strikes the perfect balance between user-friendliness and powerful functionality. The interactive UI components integrated into the canvas empower users to effortlessly create customized widget scenes with a wide range of options. These options include utilizing templates with text, images, or videos, connecting them with buttons and links, customizing their style, creating forms, and linking them to external pages. To ensure a seamless user experience, we implemented a drag-and-drop feature that allows users to establish a hierarchical order of scenes and connect them through interactive nodes. Additionally, all changes are automatically saved, thanks to the autosave option.
Beyond the scene editor, the app offers additional features such as project creation, user profiles, access to predefined demos, public and private previews, widget embedding, and much more. The final result is a powerful and user-friendly web application featuring a canvas-based interface that revolutionizes the creation of fully customized widgets for personalized and engaging adverts. These dynamic widgets can be seamlessly embedded into external websites, enabling business owners to present their products or services in an innovative and captivating manner. They have the freedom to create interactive widgets that captivate and guide potential customers, assisting them in making informed decisions about specific products or services.
